Sachin makes eBay history

Tendulkar coaching camp auction nets Rs 12 lakh highest in eBay India history. Proceeds to go to mom-in-law Annabel Mehta's charity

The eBay India auction that allows the winning bidder to train privately with cricket legend Sachin Tendulkar has ended with a new record.

The Sachin Tendulkar coaching camp auction went for Rs 12 lakh on the online marketplace, the highest-ever sale in all categories in eBay India's four-year history.

Two bidders won the auction one of them is from Whirlpool Company in New Delhi, while the other is a Mumbai philanthropist.

THANK YOU, Sachin: Annabel Mehta

Both of them tied with a bid of Rs 6 lakh each. And both have expressed a wish to remain anonymous after the bidding closed on October 5 at noon.

A coaching camp with the batting maestro has been on the eBay auction site for a week as part of the Joy of Giving campaign.

Proceeds are to go to the Apnalaya charity, that works for slum children.

Incidentally, Sachin's mother-in-law Annabel Mehta has been associated with the charity for 35 years.

Annabel said, "We are very happy and so grateful to Sachin for this." Said Deepa Thomas, senior manager pop culture, at eBay India, "The auction bidding tempo picked up by 10.55 am on Monday.

Then, two bidders bid Rs 6 lakh each, and they both won in a photo finish. A total of 99 bids were made in all," adding, "Sachin has agreed to have two coaching camps for both winning bidders."

Joy of Giving Week

The Joy of Giving Week, an initiative by a NGO called Give India ran from September 27 to October 3, 2009.

It aimed to engage Indians in giving back to society in a way that she or he chooses money, time, skills or resources.

Coaching Camp

Sachin Tendulkar's private coaching camp could take place on any day from October 2009 to March 2010.

It could be on any cricket ground in India with winners being given advance notice of 30 days about the venue.

Each winning bidder could bring in up to 14 persons, along with him to train or he could come in alone.

Sachin would train the winning bidders in: Batting techniques, inputs on fitness, practise routines to follow, developing match readiness, psycholo-gical training.

The camp would run from 9 am to noon. The participants would then have a photo opportunity with Sachin, followed by lunch with the batting maestro.

Sold on ebay

Some items sold previously on eBay India:
Drive a F1 car: Rs 1,70,000.
Bulk buy of 49 laptops: Rs 11,43,000
Rare 3.69 carat ruby: Rs 8,20,000
Spend a day on the sets with Priyanka Chopra: Rs 2,06,000